By Roni Zeiger,
Roni Zeiger, former Chief Health Strategist at Google, works at the cutting edge of technology, information, and healthcare. At Google, he developed innovative digital medical services like online medical records, Google Flu Trends, and Symptom Search. Now Roni is leading a new company called Smart Patients, which leverages the expertise and networks developed by patients. He will speak on the second day of Differential Medicine, we're so glad and proud to welcome him at TheFamily!
"Patients are the most underutilized resource in medicine. In large part, this is because healthcare is one of the last industries to learn about user-centered design. Before an iPhone or a bottle of shampoo are put on the market, a tremendous amount of feedback is solicited from the intended users of those products. When we create a new therapy or a new hospital, we rarely meaningfully solicit and incorporate input from patients.
We recruit them into trials and measure what scientists and clinicians decide are the important endpoints. We still think of patients as passive recipients of our care, instead of collaborators. If we shift from this traditional approach and co-create with patients, if we learn from patients, they will help us deliver higher quality care."