5 questions to Keldoc's founder and CEO, Eduardo Ronzano
Who are you?
My name is Eduardo Ronzano and I am a technology entrepreneur. Born and raised in Spain, I studied Electronic & Telecom Engineering in London and Paris before studying business at ESCP Europe. Upon finishing my studies I started working for a VC investment fund specialized in renewable energy in Paris (Natixis Private Equity) where I co-invested about €25m in 18 months. Following this first professional experience, I joined Global Equities, a French investment bank focused on technology growth companies.
What is KelDoc?
KelDoc is an online service for patients to find a doctor or dentist and book an appointment. They can find all the details about the doctor such as his real-time availabilities, education, picture, social security information so that they can make an informed choice instead of going down a directory of doctor names and phone numbers.
How do you differentiate yourself form other online booking companies?
When it comes to differentiation I think it has become clear to doctors and patients that we are the premium actor in the market for several reasons:
1. We are by far the actor that has integrated the most software suites used by doctors which is key to make doctors adopt the service without having to completely change the way they work
2. We have taken a very medical approach to the market by being the only actor to respect regulation and building a strong partnership with the number one press group of doctors "Le Quotidien du Medecin", which reaches 1 out of 3 doctors through its paper version and pretty much all the doctors in France through its websit.
3. We provide an amazing service to patients. We are not just a technical provider for doctors, we want patients to have an amazing experience using KelDoc and there is a great team at KelDoc which makes that happen.
What is on the horizon for KelDoc?
KelDoc has the ambition to facilitate the health management to patients and doctors all throughout Europe. We are convinced that we can optimize how offer matches demand in the healthcare sector and therefore create an optimized agenda for doctors and give patients what they want: a booking in less than 24 hours with the doctor of their choice.
How do you think digital health will impact the future of healthcare?
I believe that, as in most sectors, software is eating up healthcare and that tomorrow's health will definitely be digital. To date, doctors collect very little health data of their patients real time, but as we move forward we will gather more and more data and I believe that the doctor profession will change profoundly. We will have enough data to detect patterns and that will problaby radically change medicine from a profession where we wait until a disease presents symptoms to act to a profession where detecting patterns and preventing diseases becomes the norm. This means that you will not go to a dermatologist or a cardiologist, I think these professions might not even exist in 100 years. I believe we will have data doctors at the intersection of medicine and big data who will be specialized in detecting diseases way before they become problematic and surgery will be invaded by robotics and artificial organs that will allow us to make very precise operations that limit surgical side-effects and drastically extend the lifes of millions of people.
All of this is beautiful on paper, but we have a long and winding road to get there. In my opinion the first step is to get doctors and patients managing their health online. Today KelDoc offers an online booking service, but tomorrow you could have a manually inputted medical record online or even body sensors getting data automatically that are instantly added to your health record and supervised by your team of doctors. At KelDoc we like to think that we have done a small step towards that goal and we hope there will be hundreds of other companies, associations and other actors that will have a similar vision of the future of healthcare.